The Press Conference for the opening of the 125th session of China Import and Export Fair was held in Canton Fair Complex in the morning of April 14th. Mr. Xu Bing, spokesperson of the Canton Fair, Deputy Director General of China Foreign Trade Centre, introduced the characteristics, highlights and preparation of this session to press from home and abroad.
Xu Bing introduced that this year marks the 70th anniversary of the founding of New China, a crucial year to build a moderately prosperous society in all respects. At present, world economic growth has slowed and trade protectionism has been on the rise. China faces more complex and severe environment in foreign trade development and arduous tasks to achieve stable growth of foreign trade. To hold the 125th Canton Fair successfully is of great significance to drive the supply-side structural reform of foreign trade, accelerate developing new competitive advantages and achieving the yearly goal of stable and quality growth of foreign trade.
In the 125th session, we will follow the guidance of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, and implement the spirit of the 19th CPC Congress, the second and third plenary sessions of the 19th CPC Central Committee and the instructions of President Xi’s congratulatory letter. According to Central Economic Work Conference and National Commerce Work Conference, we will stick to the principle of maintaining stability while pursuing progress, and implement new development concepts. To pursue high-quality development, we will advance supply-side reform in deep structure, optimize exhibition structure and improve exhibition quality, continue to improve Canton Fair’s specialization, market-orientation, information technology application and international development, and build a platform for all-round opening up. Therefore we will make new contribution to the stable and quality growth of foreign trade, to the building of a strong trading nation and the open economic development.
Xu Bing introduced that the whole arrangement of the 125th Canton Fair remains the same and exhibition size steady. The 125th session will still be held in three phases with a total exhibition area of 1.185 million square meters and 60,651 booths. Phase 1 starts from April 15th to 19th, exhibiting Electronics and Household Electrical Appliances, Lighting Products, Vehicles Spare Parts, Machinery, Hardware & Tools, Building Materials, Chemical Products and Energy Products. Phase 2 starts from April 23rd to 27th, showing Daily Consumer Goods, Gifts and Home Decoration Products. Phase 3 starts from May 1st to 5th, showing Textile and Garment, Shoes, Cases and Bags, Recreation Products, Medicine and Healthcare Products and Food.
16 categories of products will be exhibited in 51 sections. In this session, there are 59,651 booths in the National Pavilion. The booth arrangement is: 12,125 brand booths and 47,526 regular booths, taking up 20.33% and 79.67% respectively. There are altogether 24,846 exhibitors: 8708 in Phase 1, 7511 in Phase 2, and 8627 in Phase 3.
The International Pavilion will be set up in Phase 1 and Phase 3, with an area of 20,000 square meters. There are 1000 booths and 6 product zones, and 650 enterprises and 10 national and regional delegations from 38 countries and regions.
Xu said that on the basis of brand booth selection and structural optimization of sections in the 124th session, we will continue to optimize the mix of exhibitors and specialization to improve quality of exhibition organization. Improve the standardization of exhibition organization. We’ve comprehensively improved series of regulation on exhibition organization and promoted relevant system building, made attempts on optimizing Canton Fair exhibit report indicator. Improve quality of exhibitors. We stick to the 5% exhibitors’ update ratio. Leading companies of various industries make active participation with 2296 brand companies and over 30% new product. We’ve witnessed more exhibitors with self-owned patents, brands and marketing, as well as more products of high technological content, high added value and environmentally friendly products. Improve specialization of exhibition organization. We’ve further optimized sub-dividing sections and set up 153 product zones in 41 sections.
According to the needs of Chinese market and overseas companies, we will set up the International Pavilion and play the role of an open platform. Firstly, invite quality overseas exhibitors. Many leading companies from electronic and household appliance, building material and hardware, machinery and equipment, food and beverage sectors in the US, UK, Germany and Japan will participate in the International Pavilion. Secondly Belt & Road exhibitors are the biggest participating party. We have totally 383 exhibiting companies from 21 Belt & Road countries, accounting for 60% of all exhibitors. Thirdly, hold global networking event for International Pavilion. We will take the opportunity of released Development Plan for Guangdong-Hong Kong-Macao Greater Bay Area, and invite relevant commerce departments of the greater bay area, foreign consulates general, chambers of commerce and associations from home and abroad, overseas trade promotion organizations and overseas partners and agents to discuss on the cooperation opportunities and promote integration of business resources in and out of the greater bay area. Fourthly, increase invitation of domestic specialized buyers. We’ve enhanced online and offline integration and mobilized social media, government and industrial resources, and stepped up invitation to large supermarkets, e-commerce platforms, import supermarkets and other specialized purchasing parties.
Xu mentioned that in this session we’ve stuck to the principle of “innovative, specialized, targeted and delicate”, focus on key sections and target markets, launch global promotion and buyer invitation in a targeted manner, to provide a more convenient attending experience, more secure transactions and higher return for buyers. Firstly, spur innovation and launch global promotion. We’ve carried out global promotion through social media such as Facebook and LinkedIn and search engine, and run advertising in professional media worldwide. Secondly, hold targeted promotion events. Based on specialized sections and target markets, we’ve adopted different strategies for different regions and countries and gone to 21 countries and regions for promotion; held 19 video conferences of Internet Promotion Campaign in 18 countries and regions such as the US, EU and B&R countries; expanded Canton Fair Global Partnership Program and deepened cooperation with 121 industrial and commercial organizations of 71 countries and regions; improved incentives for I-Invite activity and invitation of new buyers. Thirdly, pool resources and provide delicate services. We’ve stepped up our cooperation with international airlines and other organizations to provide more convenience and benefit for buyers’ accommodation, transportation and catering; improved CRM of VIP customers, provided individual services and improved customer loyalty; expanded trading services and held supply-buyer matchmaking activities.
Xu said that in the 125th Canton Fair we will continue to improve information service, play Canton Fair’s role as a comprehensive multi-functional platform to boost quality development of foreign trade. Firstly, organize high-end conferences and forums. We will organize 20 events, covering the themes of international trade analysis, trade risk control, design and innovation, test and inspection, quality control, color trend, etc. At the 70th anniversary of diplomatic relations between China and Russia, we will work with Russia Consulate in Guangzhou and Fortune Magazine to hold Canton Fair (Russia) International Market Forum to discuss opportunities for China-Russia cooperation. Secondly, enhance leading effect of CF Awards. We will launch a new round of CF Award selection. With the goal of “leading innovation, building standards, creating brands”, we will stick to the principle of “authoritative, professional, just and effective”, improve selection mechanism, optimize the structure of judges and select products with outstanding value to produce an exemplary effect. Thirdly, promote open economic development of different regions. We will organize 50 promotion and trade matchmaking events for 30 provinces and cities, and arrange 8 regional industrial clusters to exhibit in a concentrated way. Fourthly, improve the effect of Canton Fair product design and trade activities. In this session we will welcome 100 design agencies from 15 countries and regions to participate in our design display and provide design services for exhibiting companies. We will also hold series of design activities to improve design capacity of Chinese companies and Chinese manufacturing industry.
In this session we will continue to adopt a double-pronged approach: prevention and onsite handling to improve IPR protection and promote innovative development. Firstly, improve IPR protection awareness. Through summarizing the experiences, classic cases, and results, we will nurture a culture of “respect for knowledge, advocacy of innovation, integrity and law-abiding” to ensure that IPR protection concepts take root in people’s minds. Secondly, improve precaution mechanism. We will step up inspection before the show, exhibitors’ self-examination, formal notice during the Fair to cover all exhibition sections. Thirdly, improve professional service. We will invite experts of law enforcement department and trade dispute arbitration professionals of Guangdong Province and Guangzhou Municipality to station at the Fair, staff of chambers of commerce to assist the cases to make sure the cases are dealt with in a fair, just and strict manner. Fourthly, better the environment for case dealing. We will better the onsite environment for case handling; improve the image and recognition of the Station to provide convenience for right owners.
We continue to advance “Smart Canton Fair” and accelerate the digital transformation of Canton Fair. We will launch PEAP for wifi connection and improve user experience, develop transaction statistics function in the mini program of Wechat so that exhibitors can report their transaction through mobile phones, optimize the overall style and distribution of Internet corners to ensure reasonable and convenient location, enrich the content of big data board and improve Canton Fair map display, improve registration system and introduce facial recognition technology, and launch pilot project of non-contact badge verification machine to improve the efficiency of entering the venue.
We will continue to press ahead Canton Fair Green Development Plan 2.0 and improve green development. Firstly, move forward building a green standard system. We will draft national standard for exhibition industry and recommended catalogue for green custom-built booths, advance the release of national standards Evaluation Guide of Green Booth, Guide on Operating Green Exhibition and Requirements of Security Management of Venues. Secondly, strengthen exemplary and guiding effect. We will optimize the awarding model of green booth competition, enrich the awards and improve overall display; we will hold Canton Fair “Green Space” show to share exhibitors’ pragmatic experience of green innovation. Thirdly, strengthen the management and control of solid waste. We will popularize the usage of professional materials, issue methods on classification and dealing of solid waste, strengthen management and control of the whole procedure to reduce exhibition garbage.
To implement the strategy on poverty alleviation by business development, we will continue to drive targeted poverty alleviation through business. Firstly, cancel booth fee for exhibitors from poor areas. It is estimated that more than 700 exhibitors accumulatively will participate for free. Secondly, we will set up the Traditional Chinese Specialties section. 170 exhibiting companies from 22 provinces and cities with altogether 190 booths will showcase feature products such as textile and garment, cases and bags, food etc. Thirdly, hold promotion event for Traditional Chinese Specialties section. To further improve exhibition effect, we will hold promotion event for this section on the first day of Phase 3. Fourthly, improve trading and negotiating service. We will strengthen section navigation, provide free interpretation service for exhibitors and also provide guiding and training on making transaction to support these companies develop global market.
To reduce cost for exhibiting companies, we will collect booth fee according to the reduced standard of the 119th session, cancel 23 service fees, lay carpet for free to relieve exhibitors’ burden.
Xu emphasized that we should have concept of secure development to ensure the stable operation of the fair. We’ve worked closely with relevant departments of Guangdong Province and Guangzhou Municipality to build a comprehensive security and prevention system; enhanced supervision of safe production and introduced big data technology to build three-dimensional, 24/7, comprehensive security system; strengthened booth management and cracked down upon “blacklisted agencies” to handle dispute on booth usage in a fast and transparent manner; enhanced management of on-site construction, fire prevention and power usage, refined our work procedures and closed security loopholes, and improved all kinds of emergency plans and our capacity.
Xu Bing also answered questions of journalists on Canton Fair’s contribution to stable and quality growth of foreign trade, promotion of “Belt and Road” trade cooperation, highlights of the International Pavilion, contribution to targeted poverty reduction and national development strategy, and buyer attendance.
In this session some key events are as follows.
The Opening Reception of the 125th Canton Fair will be held in Westin Hotel in the evening of April 14th.
Canton Fair International Market Forum “China and Russia: New Era, New Cooperation” will be held in the afternoon of April 16th.
Canton Fair International Pavilion Networking “Focus on the Greater Bay Area, Share Global Opportunities” will be held in the evening of April 16th.
Promotion event for Traditional Chinese Specialty section will be held in the afternoon of May 1st.
(Canton Fair Press Center)